Using WordPress puts creating a website at your fingertips.
All you have to do is to follow some simple steps to get your website up and running. However just launching a website doesn’t mean you will automatically get traffic to it.
There are a few things to consider before you can expect to see some type of results.
There are a few things that can help you get traffic to your website and that starts with having a good website structure.
WordPress will automatically create permalinks or URL’s for any of your posts that contains numbers or question marks. Unfortunately search engines have a hard time categorizing these URLs. This means that the indexing of your website gets stalled. Without indexing your website is invisible to the search engines and the traffic directed towards your website will be drastically reduced.
Therefore, the best way to be seen by search engines is to create a custom URL structure for the website through your administration panel. For example, by using a structure such as /%postname%/ the post title will be used in the permalink. The SEO is improved, more so when the title contains the keywords.
Whenever it is possible, the post title should contain the keyword or keywords. By relating the title to the keywords, you must be careful that the title, which contains your keywords, makes sense. Since the search results display post titles, the title should be meaningful and to the point. This is very important not only to attract search engines, but also people trawling the net for information. WordPress has a feature called the slug feature which helps in optimizing keywords in your URLs and it will eliminate any unnecessary words in the title such as ‘and, ‘the’ and ‘to’ etc.
The page title appears on the top of the browser window and it has been a static content. Features such as FAQs, contact details, and about information are details that are commonly published as pages. This type of page should be included in a website to show that it is a legitimate operation and will also help in improving SEO results.
These pages can be further optimized by simply including a keyword phrase in your contact information page. Instead of writing the page title as “Contact Us” you can title it as “Contact SEO Manager” (a keyword phrase).
Though tags are not compulsory, they can be added to improve SEO. Tags make it easier for search engines and readers to navigate your website. By using tags you can pinpoint phrases to identify content without creating multiple categories. For example, if the post is about polishing your car, you can add tags such as polishing, car.
Since this tool is free, why not use it? WordPress is a very useful tool for creating a good website that is a magnet for lots of traffic.
About The Author:
Tom is the chief editor at www.make-a-web-site.com.He writes on topics that include internet marketing, how to make a website and paid traffic strategies.