Guest post by Matthew Nunn
The route a person needs to take to become a successful online writer is different depending on each writer’s chosen topic/s, styles, abilities, qualifications and personal circumstances, but three things remain constant:
- They must be able to write articles that people will want to read
- They must find paying clients for their work and be findable themselves
- They must have a reliable computer, Internet connection and email account
Choosing a Topic
Everyday thousands upon thousands of people are searching the Internet for information about topics, products, services, places and people they’re interested in so there’s never a shortage of subjects or markets to write for. Typical topics fall into the categories of business and finance, green living, sports, home and family, technology, travel, health and wellness – (however the list is by no means exhaustive).
Each of these topics breaks down into even more niches. There are also different levels and styles of writing required, including 300 word general articles of interest, or 1,000 word papers on specialist subjects and written to specific academic writing formulas. A good approach will often be to search online for opportunities offering both short and long term assignments as it can create a more balanced workload and impressive portfolio.
Finding Online Writing Work
To be successful it’s important to find outlets for the articles that will provide the best opportunities available for earnings and exposure. The good news is that there is a real demand for article writing and as it’s all done online it is an excellent example of a home based business. It’s easy to find hundreds of these opportunities online.
When starting out, the majority are low paying, for a 300-500 word article you might be looking at $5-15. Most people believe this is an effective starting point, a springboard to better work as it helps you build your reputation with certain companies and in certain online communities that will lead to better paying work.
Others advise against doing this type of work on principal and attempt to skip this stage, however you will have to prove your credentials with perhaps a University Degree or previous work experience to show you are qualified to take on the higher paying work. To find these freelancing opportunities include your skill set or area of expertise within your search engine search phrase to get relevant results.
To increase your visibility to potential clients register on all freelancing websites you feel are relevant to you. Some sites will offer clients the ability to search amongst a database of freelancers, therefore spend time writing a bio about yourself and your skills, and always keep a complete record of all assignments you have completed as you never know what might catch their eye.
Other sites will allow clients to advertise jobs and then wait for freelancers to contact them. Make sure you visit these sites often and you can usually set up jobs alerts to notify of relevant new assignments. Sometimes you will have to bid for the job, this is where you outline the price you are willing to do it for. Other bids will be displayed, however don’t simply look to offer to do it for the cheapest. Companies will look at your experience and expertise as well as your value for money, so this is where you can start to earn more if you have a good portfolio.
Skills That Could Make More Money
It’s necessary for any successful business person to be clear about what rates of pay would be acceptable. Charges may be calculated per word, per hour or per project and current guidelines to rates for writing can be found online. Once a writer knows what remuneration is needed, it’s easier to focus on finding the writing projects that fit the bill.
One way to locate better paying work is to approach local businesses that are looking for product and service articles for their websites. Once you have completed a couple of jobs for a company, make sure you stay in touch and let them know you’re willing to take on more lengthy, project paying work as and when they have it as this is likely to be better paying.
Becoming skilful at understanding Search Engine Optimisation (SEO) and the use of powerful titles and keywords will help to improve results for clients and generate more work. A lot of online freelance writing work is based on writing copy for websites as many companies do not have the time to do this themselves. Knowing how to target certain keywords and construct articles in an SEO friendly way will help you win this business.
Specific qualifications like a PHD in a particular subject can also open doors to more lucrative online writing opportunities. Having a website where abilities can be showcased and learning how to market services effectively will greatly increase chances of succeeding in the field of online writing.
This article was provided by Matthew Nunn, who works for Workfromhomejobs.tv. This is an online resource that matches people with market research companies for paid online survey opportunities, as well as providing impartial information on popular Work From Home Jobs.