Most webmasters have heard about link building, the SEO strategy where you build links back to your website from other high page rank sites in order to get your own site to rank on the first page of Google for your best keyword.
If your keyword phrase had low or no competition, this would practically guarantee you at least a top #3 position in the search results on Google and other search engines.This would get you relevant traffic and sales.
Google has made a lot of algorithm changes lately, the 2012 Panda and Penguin updates for instance, and link building does not seem to work anymore as it used to, now it is all about link earning.
You need to earn your links and this is possible only if you write great and helpful content that people naturally want to share with their friends on social sites and link back to from their own sites.
Rand Fishkin from SEOMOZ.org made an excellent video about link earning.Check it out here below.
More helpful information about link earning on the web:
Link Building Means Earning “Hard Links” Not “Easy Links”
For ages, Google has encouraged people to build links in order to rank well. But in the wake of the Google Penguin Update, it’s become painfully clear to me how many people have failed to understand the inherent quality links part of that link building message.
Link Earning is the “New” Link Building
Forget Link Building. It always has been “Link Earning“.As Danny Sullivan and Barry Schwartz mentioned in SERoundtable and Searchengineland:
Link earning means acquiring links that are hard to get, and not just easy links.You want the links the most of your competitors will not be able to get.
Have you switched to link earning instead of link building? Leave a comment!