Guest post by Terez Howard
My 2-year-old daughter goes through phases where she wants to hear the same story every night before she goes to bed. She becomes so enthralled with a book that she pulls it out during every spare moment and reviews what she can remember. At one point, I did not like “Green Eggs and Ham” here, there or anywhere. But as awful as a book feels to me, it makes her happy every time she hears it.
Do you ever get stuck doing the same marketing tactic? Perhaps you post religiously to your blog every single day of the week. Maybe you send out 10 cold e-mails every day to drum up business. There’s a method to your madness. You market your business because advertising produces customers. If you got just one client after a month of blogging, wouldn’t you consider it a victory? I would.
When Phil Connors was stuck in a Groundhog Day loop, he made it work for him. If you’re stuck in a marketing loop, do not feel like a failure. Make it work for you. I’ll go back to blogging again. If you usually blog about your own personal business tips, try interviewing an online entrepreneur. Doing this not only diversifies your blog but pushes your blog’s quality up a notch.
I tried reading “Green Eggs and Ham” with different inflections and with different accents. My little girl seemed to appreciate my efforts. But eventually she moved on to another favorite book. My 2-year-old teaches an important lesson. You WILL have to broaden your marketing tactics. Take marketing one step at a time if the idea overwhelms you. Focus on one form of marketing for one week or even one month to make the challenge less challenging.
In the meantime, get creative with your favorite form of marketing and see where it takes you. You might take it to the point where you have to halt the loop and move on.
About the author
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility. She regularly blogs at freelancewritingmamas.com.
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{ 4 comments… read them below or add one }
It is too easy to get stuck in a rut when it comes to marketing but thankfully the web is full of new opportunities.
Social media, micro blogging and user driven content has made big inroads in recent times, we can only guess what will be next.
It can be fun to keep up. Track your efforts though and focus on those methods which work. Interestingly not all methods work for all types of business and keep an eye on competitors and learn from them.
Yeah i agree with that 1 client from 1 month of blogging is a victory, sight that there is a improvement in your blogging. And also there is no success that will not start from the lowest stage. With that it motivates blogger to improve their blogging and business tactics. Thanks for sharing.
I try allmost everything new when it comes to internet marketing but tend to trust on only a few in the end. One might even say that I´m stuck but for me it´s more a state of a mind then the actual action. The most important ways are AdWords, blogging, article writing, ect. And even with my trusted ones I struggle with time.
I agree with the comments above in order to keep up your marketing techniques have to change with time. I recently worked with a large organisation experimenting with Facebook applications for the first time. Despite telling them under no circumstances to give a particular date/time to visit their main website they did and the unprecedented success brought the site down. The reason was that they had only experience of the tried and tested techniques that are not as successful in the modern age.