An online marketer may have all the things needed for him to be able to succeed in selling products or services online, he even has a perfect sales page with testimonials.There are ways to make the online testimonials more believable.See if the the tips below are of any use.
Ask people if they would e-mail a picture with their testimonial. If they don’t have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility and people are usually willing to send you an testimonial in exchange for a link back to their site from your sales page.
Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.Electronic testimonials will look great on your sales page.
Ask people to include a profile of themselves with their testimonial. You could just have them answer some questions like age, occupation, hobbies, favorite quote, etc. This will make your testimonials more entertaining to read.
When you get testimonials from people, ask them if you could include their contact information under the testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.
Only use real testimonials from your customers.One of the fastest ways to ruin your reputation forever would be using false testimonials.
