Having a blog is a wonderful way to generate a stream of income. Writing the posts is fun, and you get to meet a lot of virtual friends along the way. But there comes a time when you want a break. Even if bloggers enjoy their work, everyone needs a vacation from the daily grind and routines.
However, certain things have to be considered before you decide to break away from the routine of blogging.
If you suddenly seem to be ‘missing in action,’ your site will likely lose readers, and it could also drop in its rankings.
Adding content on a regular and consistent basis helps to grow your blog traffic, and it increases your rankings with the search engines.
As your returning traffic increases, your readers come to know the schedule of your blog, and therefore, the audience knows when to expect new content.
Keep Your Content Green – Evergreen, That Is
Reporting news and current events is one way to keep readers interested in what you have to say, but offering evergreen content provides a cushion of sorts. This is content that can be enjoyed by readers over a period of time – often over a period of years!
Evergreen content delivers messages that are always considered to be relevant. This concept can be used in any industry. For example, even when dealing with ever-changing marketing trends, certain concepts remain the same. For instance, a glossary of basic marketing terms would be a helpful resource for marketers now and in the future.
If you always post information about things that can be as relevant next year as it is today, you can easily schedule your posts ahead of time. This makes it easier to plan ahead for vacations and for other times when you want to be “off” from your blogging routines.
If you are willing to make the effort to plan and prepare before your vacation, you can schedule your posts ahead for the time you will be away. This doesn’t have to be an overwhelming task at all. This is especially true if you know about your trip a few weeks in advance. All you have to do is write an extra post each day and get it scheduled to cover the days you will be away. Most blogging platforms have features that allow for this.
Since the posts will be going live as usual, your readers will never realize that you are away. Everything will continue like it normally does.
Republish Your Best Work
Another option is to add a series or collection of your best work. You can choose posts that are connected by a theme of some sort or just select articles that are well liked by your audience.
Perhaps you have an article about doctor reputation management, two or three about how to build a stellar online reputation, and another one about the difference between reputation and brand. (Digital reputation is a hot topic nowadays, so this isn’t unlikely!)
Obviously, these articles are related and would appeal to the same crowd. When you package information in this way, it gives you an opportunity to showcase work you are proud of and that otherwise may be overlooked by newcomers to the site. It also helps to show that you are an expert about specific areas, and that helps build your credibility and authority.
Trusting other bloggers to take over for you while you’re on vacation might be the easiest way to handle the situation. There are always bloggers ready and willing to have their work seen. Your job is to find other bloggers who can create work that meets the standards of your blog.
Quality work from other bloggers can be helpful for your blog in different ways. Not only does it add new insights, but in some instances, the bloggers may have their own followers, which means more traffic for your blog.
In most cases, it is best if you accept a few “test” guest posts before your vacation. That gives you a chance to evaluate the work of the guest bloggers. In addition, you might want to hire a virtual assistant who can work with the guest bloggers while you are away.
Of course, you could just add a post to your blog saying you will be taking some much-needed time off for a vacation and that because of that, your posts will be off schedule for a week or two. Your blog will survive, but it may lose some traffic during that period of time.
Why not keep your blog updated? This lets your audience know they matter. While you’re away having fun, your audience can still be learning, and you might even make a few sales, which would give you motivation for coming home and getting back to blogging!
About the author:
Debbie Allen is a blogger, online marketer, and content writer. She writes about everything from the Law of Attraction and self-development issues to topics related to small business management and businesses such as Amerisave.