When we think of other internet marketing tools and technologies, RSS marketing is different because your success lies completely in the hands of the Internet user.This sounds scary when we look at it from a business perspective but there are some benefits as well.
Successful blogs in different niches can have a 5% to 10% click-through-rate when using RSS feeds and this often outperforms all other ways of internet marketing.
For instance, a banner in a top spot on a blog often gets a 1% – 3% click-through-rate, only 1 – 3 per 100 visitors click on it. A 5% – 10% click-through-rate from RSS feeds cannot be reached over night, there has to be a strategy in place and the execution has to be perfect as well.
If you are looking to get involved in RSS marketing there are some things you need to know, like how feed characteristics work and how to make your content interactive, creative and fresh.
Almost all blogs use RSS feeds these days, but there are different variables that you need to consider when delivering content with RSS.Some websites are able to only show the headlines of the RSS feeds while other websites are able to show the entire article content.This means that some publishers show only the headline while others show the entire content in the RSS feed.
If you are an internet marketer you need to know how your marketing messages and articles look.If you are using Feedburner, login and check the settings so that the entire article is shown.This way the people who subscribe to your RSS feed from your blog will be able to read the entire content including the advertising in your articles.
If you are showing only partial feeds then the reader has to click on a link to be able to read the rest and if you have any advertisements in your content the reader will miss them completely.People are busy these days so by making things as simple and easy as possible will help them and you in the long run.
You must also make your content interactive and engaging in order to attract new RSS subscribers.People are not looking for sales pitches and marketing material.People are coming online to look for useful, helpful, relevant information.
The marketing is all about recommending when it comes to RSS marketing.Do not try sell a product directly, always tell a story full of information, facts, pros and cons, benefits and research analysis.This will increase the reader´s interest and they want to learn more.This is the best way to sell.
How to come up with fresh and creative content people want to read via RSS? People are fed up with articles that are re-written 100 times over with the same boring information, it will just put them off.
Here are some excellent tips of how to come up with fresh and creative content regularly.
Top 10 Tips for Creative Blog Writing
I’m sharing with you here my speech, because there are some tips for writing creative content not only for novels and fiction. These tips also apply to blog writing. Content marketing ideas come from many sources, and sometimes you have …
Publish Date: 07/22/2010 16:08
http://writingontheweb.com/2010/07/22/tips-for-creative-writing/
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