Guest post by Nancy Evans
The content in your site is an important tool to establish your standing and expertise in your own field.
It is largely from this content that you attract visitors to your site.
The importance of search traffic and links to potential customers cannot be discounted.
There are different types of content created to suit a specific purpose. Some are useful for bringing in conversation and controversy. Some are good in establishing your site as an expert or resource in your field.
Online analytic processing (OLAP) is a simple type of data aggregation in which the marketer uses and online reporting mechanism to process the information. The collected data and information is expressed in a summary form using specific variables like age, income or profession.
Content is created using these statistical data and thus establishing you as an authority it your field. A specific example of a company worth emulating in this field can be seen in Hoover’s company profile of Media Whiz.
According to its description of Media Whiz, online advertisements = big bucks. It is an online media company that helps clients in customer acquisition via the following:
- Affiliate marketing
- Data acquisition
- Display advertising
- Email marketing
- Search engine marketing
- Social media marketing
According to Hoover’s profile of Media Whiz, the company’s distribution network includes more than 250 million permission-based email addresses; 6,000 online publisher affiliates; 4,000 ad display network sites; and text-link ad network of more than 40,000 sites. The company surely uses its commercial database to manage over 150,000 leads monthly.
The important thing is to drive high quality traffic to your site—be it through email, display, search, social media or any other forms of media. You are guaranteed the results and site popularity that you need.
Market Whiz is one data aggregation company which wields its commercial databases correctly.
- Data is permission-based. There is no spamming.
- Continuous optimization and testing of offers for high-performance
- Data is de-duplicated and filtered for better return on cost.
- You will pay only for qualified customer information that meet your business criteria.
- Access to high quality offers from leading industry advertisers.
In this age where content is king, optimized content is better. Content in advertising has to follow standards set in order to avoid misleading practice. An example is misleading marketing concerning advertising on social networks that practices abusive marketing while this practice is offered by the social networks themselves at much lower prices. A case in point is very expensive pay per click.
The data aggregation company has a responsibility to provide value added services commensurate to the rates it charges the customers. This is especially true if the service offered is based on publicly available databases.
A commercial database is a database that is developed and maintained by a commercial entity to customers for a price. The commercial entity therefore has to be careful in following applicable practices so as not to violate any laws. As with anything that is sold in the marketplace fair market practice is the norm. Data that is stored in the database is the responsibility of the commercial entity. Whatever content that is the outcome of the information should conform to industry rules.
A good benchmark of a reliable company that effectively wields its commercial databases is to scan its existing client base. The quality of its clients is a good indicator of a trustworthy data aggregation company.
Creating good content is not based solely on keywords. Likewise, you need the right data that will effectively convert into a sale.A great communication strategy will take this into account along with a great asset like a solid commercial database.
