Most webmasters know about search engine optimization (SEO) and use different strategies in order to get a better ranking.
Getting your website on page #1 in Google for competitive keywords will generate more targeted traffic that in turn will lead to more sales, more clicks on ads, more subscribers for your newsletter and so on.
A loyal reader asked me how to do search engine optimization nowadays because there is so much information out there.
A lot has changed since the big Google Panda and Penguin updates in 2012 and tactics that used to be very effective do not work anymore.
Search engines make algorithm updates all the time and the focus is more about the content, not about how many links that points to a website, it is more about the quality.
We need to focus more on creating excellent content that readers want to link to naturally and share on social sites because they find your content interesting and helpful.Even though the focus has changed towards creating great content, we cannot completely forget about SEO, it has to be done differently.
Here are 8 tips for how to do search engine optimization (and what not to do) in order to get better search engine rankings.
Writing articles without doing keyword research first is a total waste of time.It is impossible to guess what keyword phrases people will use in order to find your article.There can also be too much competition which makes it difficult to rank for the keyword phrase or no searches at all which means you will not get any traffic.
We need to know exactly what keywords have low competition, high traffic and have the potential to earn a lot of money.It is a great idea to use a keyword analysis tool like for instance Market Samurai (Free Download!).
#2.Focus on longer articles (add pictures and videos)
Short articles (400 words or less) rarely get good rankings in the search engines.Focus on long (1000+ words) articles that are written in “how to” or “top 10″ list form.
People love to share lists on social sites.Even better if you can add pictures and a video to the article.Pictures and videos can easily be shared on Pinterest which is known to deliver a lot of traffic.
#3.Keyword density and keyword stuffing
Adding the same keyword phrase 25 times in your article is not going to help with the ranking, on the contrary.By adding your keyword phrase once in the beginning, once in the middle and once in the end of the article will probably get you much better results.
Keyword density is really important, here is a short video by Matt Cutts from Google.
Make it as easy as possible to share your content on social sites, add sharing buttons below your articles and ask people to share your articles with their friends! No one will share your article unless there is a good reason to do so, be sure to write content worth sharing.
#5.Link building is now Link earning
I recently wrote an article about what it means.You can read the article here.
Blog commenting is one of the best ways of getting noticed.It is an in-direct way of doing SEO.When you visit other blogs that are in the same niche as you and leave a helpful comment, other readers will most likely click on the link, visit your blog and leave a comment on one of your articles.They might even share your article on social sites and link back to it from their own blogs.If you use WordPress, make sure you install the Commentluv plugin.
Getting your article published on another blog is one of the best ways to do search engine optimization.You will share your knowledge with a new audience who have never heard about you.Submitting a guest post to a high-traffic blog can really boost your ranking in the search engines.You will get a link back to your own site, your guest post will be shared on the biggest social media sites and it will probably get hundreds of comments.
Guest posting is very effective if done right, there are many things you need to know before you start writing and submitting to high-traffic blogs.It is easy to make costly mistakes so check out this ebook before you begin.
#8.Becoming less dependent on search engines (adding more sources of traffic)
Perhaps the most important tip is to make sure you are not keeping “all your eggs in one basket”.You need to have several sources of traffic and not rely only on organic traffic that comes from the search results.All it takes is one algorithm change and your blog may be on page 1000 and can stay there for months and years.Especially if you are making money online from your blog, you need to make sure you have many traffic sources.
More great tips and ideas from the web:
Top 1 SEO Tips for 2013
If we’ve learned anything in 2012, it’s that Google isn’t letting up on low-value tactics. We’ve had the Penguin update, 13 Panda updates (so many that we needed a new naming scheme), and a crackdown on low-quality Exact Match Domains (EMDs), to name just a few. While I can’t tell you Google’s next move, I can tell you one thing with absolute certainty – there’s more to come. So, how can you protect what you’ve built in 2013?
15 experts on SEO tips for 2013
2012 was eventful to say the least. Last year I did an interview on SEO tips for 2012. This year is no different. I asked 15 trusted experts in the SEO community about the changes we saw last year and what we can expect in 2013. This is a must read for anyone working with SEO.
How Do Blog Comments Help Your Blog’s SEO?
Something made me think the other day – Do blog comments help or hurt us on SEO? After all they are PART of our blogs, right? I’ve had a few recently without faces and just images that made me consider them spam. I had not heard of their websites and when I visit them they are merely a sales pitch landing page.
What are your best tips for better search engine rankings? Leave a comment!