We all want it. Exposure on a grand scale, to have the period of time where everyone seems to know your blog and you’re seeing it linked all over the social media world.
Your readership spikes to thousands, tens of thousands!
Your words become household topics of interest and people comment on your work. You get trolls! You get a MEME!
In other words, you want to write posts that go viral. You may already have an idea of how to do this: You create a wonderful, intelligent and engaging content.
You work on that perfect headline that sparks interest. You do your reading and research to learn about the current trends. You find the hottest and most relevant topic. These are all essential, but there is more to it than that.
You can write endlessly, but you need an audience to read your content. You need readers and the right readers. This is where relationship building becomes crucial to success.
Video by Mitch Mitchell from ImJustSharing.com
So what steps does one take to create a viral post?
It’s obvious, but the first step is that you need a topic. However, it can’t be just any topic. It needs to be one that is ‘on trend’. What is the current subject of discussion? The topic you choose needs to be current and relevant. Research which topics are grabbing people’s attention and start from there. Social media is your friend here.
Look at how many likes a post has and how much it has been shared.Read the comments to see what people are discussing and what their views of the topic at hand are. You’ll get a pretty good indication of what’s popular and what isn’t.
Once you have a topic, start making plans. Is the subject something you can write about and more importantly is it something you can write enough about? One post is not enough. You need multiple angles to write from. You want enough information and ideas to be able to write five unique posts that will interest and engage the audience. If you can’t come up with five unique posts then search around for a better topic until you’re confident that you have found one you can write enough about.
You now have your posts, but what do you do with them? This is the time to find good blogs with good content large followings. The size of their Twitter following is of particular importance here. Sort out which posts you want to submit as guest posts and which you want to use for your own blog. Once you have worked out what you’re going to do with your posts start planning.
You want to seem like you’re everywhere, which means you want your posts to all go live at similar times. However the usage of popular blogs is a double-edged sword. Because they’re so popular, chances are there will be a long line of posts ahead of you waiting to be published. People don’t like sudden demands. Plan well ahead and they’ll generally be happy to work with you and get you published at your set date.
Four posts are published on other blogs. You just have one left to publish on your blog. Don’t publish it right after your final guest post has gone live. Wait a few days for your guest posts to be read and absorbed. Then publish your final post. You can’t stop there though. Pay attention to how it’s doing. Compare it to other posts around it. Are the numbers of likes, shares and comments doing well in relation to the others? If so, then you can now move onto your final step.
This is where the relationships you built through guest posting matters and why their Twitter followings are important. Once you have decided that your blog post is doing well, email those bloggers you sent a guest post to. Tell them you’ve created another post related to the guest posts you sent them and let them know that you’re interested in their opinion. If all goes well, they’ll read your post, like it and tweet it for their massive followings to see and you may see yourself with a sudden influx of readers.
Through the widespread usage of social media, information can spread in a matter of minutes. Each person has their own network of connections and those connections each have connections of their own. One share from one person can result in hundreds of views and hundreds more shares. Make use of this knowledge and you can spread your work to a wide audience. Build and maintain your relationships.
Your first attempt might not work, but if you keep up the network you started, write more guest posts, you may just foster the relationships you need to make that dream of yours come true: the post which goes viral.
Charlene is associated with http://guest-posts.com, which publishes high quality guest blogs covering a wide range of topics. She has been writing all of her life, besides having worked in the ‘IT’ for four years. She has a joint Bachelors degree in History and Political Science, and is proficient in writing on finance, investment, debt, nutrition, health, beauty and children’s products.