Guest post by Theresa Porter
2013 is going to be a more challenging year than 2012 because the trends have changed drastically.
The ways in which people find information have improved a lot and therefore, it is necessary for businesses to adjust or change their strategies to reach out to people at the right time and place.
Gone are the strategies that are taught theoretically in universities.
There have been a lot of advancements in technology and the giants in the industry have no problem with adjusting to the new trends. It is always the small to medium scale enterprises that struggle to adapt to the changes in the market and are slow to respond.
However, it doesn’t necessarily mean that you will not be able to take down the competition and win. You can design effective strategies for your ecommerce activities if you carefully analyze the current trends and make timely decisions.
There are new ways of communication emerging every day. New social networks are budding and new digital devices are being launched. It is important for every business to adapt to these changes in order to reach their potential customer base. For instance, Google Shopping has been one of the biggest supporters for the ecommerce activities of many businesses. They were actually enjoying a lot of benefits from this service because it was for free. However, Google has now announced that it is going to become a paid service in 2013. This has made companies to find alternatives to advertise their products and retain their customer base.
Until now, businesses have been trying to optimize their websites in order to be recognized by the search engine spiders. It is going to change this year. I don’t mean to say that the value of SEO is going down the drain, but that SEO is going to take a different dimension this year. The content on your website might be of exceptional quality, but what benefit does it have when your customers can’t effect a transaction with you easily? So, this year, you need to think as a customer and find out the loopholes through which you lose business and mend your strategies and website in order to make effective use of the resources available to you.
In order to make the user experience on your website pleasant, you need to give them real time information and also personalize their visit in all possible ways. How do you do it? It depends on the design of your website and the nature of your business. One thing that is very clear is you will have to do more than displaying a welcome message with the name of the user. You can make your website remember the search categories of the users and display related products, remember previous transactions and get feedback about the product, or anything that will make them feel that your business remembers them.
If you don’t have a website that is accessible on mobile devices, designing a mobile website must be one of your priorities. A lot of people start using smartphones and tablets every day and they will access websites on these devices. There are high chances of missing potential customers if you don’t have a mobile website for your business.
With globalization in place, getting local might be the last thing on your mind. However, you will be able to drive in more traffic and enter into more business transactions by attracting the local crowd. Therefore, try to do all that you can to attract the attention of potential customers in your area rather than trying to gain attention from people who might not even be able to reach you. Extending the business to other areas could be one of your business plans, but don’t underestimate the impact of losing the attention of local customers.
These are some of the ecommerce trends of 2013. You will want to try out these in order to promote your business. Exercise discernment before trying to employ a strategy and act smart.
Theresa likes to follow technology related news which enables her to write comprehensive insights and reviews on gadgets, software, mobile phones and other technology stuffs. She is currently working as a writer for FTV offering FiOS TV deals and services.