How To Get Your Opt In Subscribers To Trust You Quickly

December 31, 2008 by Tom Lindstrom · Leave a Comment

We all know that email marketing is a fantastic way of doing business online if it is done right and within the rules.People are afraid of spam and companies have developed many barriers to keep email accounts spam free.However, there are also those who have understood that signing up for an opt in list is a way to get more information about a service, a product or simply to keep updated on what is happening on a website.The opt in subscribers expect to get posted on what they are interested in.This is just the kind of audience businesses are looking for and the only way to achieve that is trust.When your customers trust you, they will reward you with their loyalty.

Let´s say you have an opt-in subscribers list and send out newsletters and promotional material regularly.The recipient will be able to read and view your email and this makes it a successful transfer of information. To be allowed to do that, you must have permission from the recipient. The recipient needs to confirm that they are willing to accept emails from your auto responder.This means that you need to be able to get their trust.With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement.

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread.The bigger the scope of your opt-in list the more traffic you get spelling more profits.It´s easy math if you think about it. Getting the numbers is not that simple though, or maybe it is?

Here is 4 ways to get your opt-in subscribers to trust you quickly:

1.Getting your subscribers to trust you should not be so difficult if you have a legitimate business and the trust should be based upon your expertise.Often people rely on other people who obviously know what they are talking about.If you decide to get into something, you probably have an interest in it and are willing to learn all about it to become even better. Would you start a floral arrangement business if you had not the slightest interest in flowers?

2.You must show your subscribers that you know what you are talking about by providing them with guidelines and helpful hints that pertain to what you are selling.If you are a internet home business owner, talk about how to build an online business and provide useful information, give away free ebooks and reports.That builds trust.

3.Always be true to your subscribers and sell only products and services that you would use yourself.Provide a 60 day full money back guarantee instead of a 30 day guarantee, show proof that your product or service works,have excellent customer support.The more satisfied your customers are, the bigger probability there is that they will recommend you to their friends who will also visit your site and check it out themselves.

4.Provide your subscribers an escape route.By this I mean that you clearly show them that you are not there to trap them.Always give them the possibility to unsubscribe from your opt-in list when ever they want to. Professional auto responder companies like AWeber have a link in place at the bottom of every email for easy unsubscription.Many people are wary that they get stuck on a mailing list forever and need to change email address in case they get spammed.

Once you gain the trust of your subscribers, do not lose it.Never sell or share their email addresses with anyone.They have trusted you with their information and rely on you to keep it safe.

Tags: Autoresponders, building trust of email subscribers, building trust online, opt in subscribers

Filed Under: Autoresponders
Tagged: building trust online, getting opt in subscribers trust, optin subscribers

Make The Error 404 Page Work For You

December 30, 2008 by Tom Lindstrom · Leave a Comment

The Error 404 or “Page Not Found” is the error page that is displayed whenever someone asks for a page that is not available on your site. This happens quite often because information can be changed to a new location or deleted.Every marketer needs traffic and it is important to keep the visitor on your site for as long as possible, this is why you need to make good use of the Error 404 page when this happens to you.

When a visitor comes to your site and searches for something that is not available they get the Error 404 page, but what happens next? If the error page is as default, the visitor will leave and never come back.The solution is to have a custom 404 error page that keeps the visitor interested in what you have to offer, a custom 404 page looks professional and build up trust.Here are a few tips you can consider.

1.Add a search box to your error 404 page.This gives the visitor a possibility to search your site again and possibly find what he was looking for.The search results can also be monetized with adsense, so this could mean some extra income for you as well.

2.Add an optin box to your newsletter on the error 404 page.

3.Offer a free report or a free ebook on your error 404 page.

3.Add a sitemap on the error 404 page.If you have a Wordpress blog, this can be done easily with a sitemap generator plugin.

4.Be humoristic.It can get frustrating to not find what you are looking for, so a humoristic 404 page with images or statements may work.

Here are some cool findings around the web about customizing a error 404 page.

WordPress Tip: Customizing Your 404 Page
“Most themes typically come with a 404.php page that shows up by default whenever an invalid URL is visited on your blog.Depending on how often you change the URL of existing posts or delete old posts, it may or may not be a high traffic page for your blog.”

60 Really Cool and Creative Error 404 Pages
“If you don’t have a Error 404 page on your website or blog, you should probably start thinking of creating one.We’ve previously showcased you 50 Nice And Creative Error 404 Pages, but the Internet is full of creative webmasters.Here’s another 60 Really Cool and Creative Error 404 Pages you should check out.”

It´s simple to create your own custom 404 error page.On the internet, the more you can help your visitors the more they appreciate you.The error page may be the page on your site that gets the most traffic and now you have the possibility to make good use of it.

Do you have a customized error 404 page? Leave a comment.

Tags: Tips and Tools, customizing error 404 page, error 404 page, page not found

Filed Under: Tips and Tools
Tagged: 404 error page, customizing an error page, error page

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