Tuesday, February 9, 2010

Simple Marketing

November 21, 2009 by Tom Lindstrom · 1 Comment 

By keeping things as simple as possible, you will get better results in your marketing.

For instance, you will get more subscribers to your opt-in list with a simple landing page that has only a picture of the freebie you are giving away, the autoresponder form, the benefits of signing up, and a call to action.

You do not need to put other pictures, links or video on the page, this will just distract the prospect from the thing you want them to do, which is opt in to your list.

Simple marketing works with blogging as well.When you write your next blog post concentrate on one topic and write only about that, nothing else.If someone comes to your blog looking for information about Web2.0 tactics, give it to them.Don“t include irrelevant things.Staying on topic will help you with SEO as well.

Another good example of simple marketing is a blog selling affiliate products.By having all 30 affiliate products on the same page makes it very difficult for people to choose because there are so many options available.When there are too many options, people find it difficult to choose and leave your site.You have just lost a potential customer.

Instead, choose only one excellent product to promote from your blog or if you must promote all 30 products, write a review about them on separate pages.This makes it simple for the visitor, they get more information about that product and you will get more content on your blog.

If you make a blog post where you are explaining a process, instead of writing a long description about it, you can make it simple by having steps.For instance,

  • Step 1: Do this…
  • Step 2: Click that link…
  • Step 3: Download that file…

The internet is global and not everyone speaks English fluent.This is also a good way to do simple marketing.

By making things as simple as possible, the better results you will get.What do you think about these simple marketing tips? Leave a comment!

Comments

One Response to “Simple Marketing”
  1. haidar says:

    great
    i will apply what you say
    and come back to ask u if i found any difficult steps
    with all my best

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