3 Common Niche Marketing Misconceptions

by Tom on February 6, 2010

I wrote an article about common internet marketing misconceptions a while back and now I will present 3 common misconceptions in niche marketing.

Niche markets are small targeted markets that only a limited number of people are interested in.Specializing in these small topics is very important because targeting general broad markets is not working anymore on the internet.Websites that offer everything for everyone are not earning a lot of money.The “super market” approach does not work.Here is 3 common niche marketing misconceptions.

1.“You must be an expert in the niche you choose”.
This is not true.On the internet it is possible to appear as an expert and not knowing anything about the particular topic.This can be done by outsourcing your content writing, purchasing ebooks with resale rights.This makes it possible to make money from any niche you like.

2.“When I choose a niche market, I have to stick with it to make it profitable”.
This is also not true.I know many people who run several niche websites instead of only one.When they notice that one niche is not working, they pick another one.This is a numbers game.It is not unusual to have 15 or more niche websites at once.The income adds up quickly.

3.“Promoting other peoples niche products as an affiliate is the best way to make money.”
No, this is not true.Affiliate marketing is a great way to make money online, but when it comes to niche marketing you must have your own product that you promote with your own squeeze page and collect names and email addresses.If you are promoting someone else´s product, it does not make you an expert in your field.

Click here now to learn more about niche marketing

These bloggers share great niche marketing tips:

Niche Marketing Tips
Marketing to a niche instead of the mass market is one way to achieve this. Let’s look at a few niche marketing tips that will help you maximize your profit.Two niche marketing tips in particular will help you beyond measure.

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I’m thrilled to share this guest post by Danny Starr, Vice President of East Coast Sales and Marketing at Roam Mobility. Danny is a digital marketing veteran. He was around when email marketing was the “new big thing” and has seen the …

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Curtis N February 7, 2010 at 12:07 am

I agree that you do not need to be an expert about the niche that you are getting started with, part of blogging about your niche is learning more about it for yourself. A targeted niche drives targeted traffic.

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Walter February 8, 2010 at 2:43 am

You have provided me with some answers I have been searching for. I thought I should be strict with my niche and my expertise, now I know. I will work on this. :-)

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Cambridge Who's Who February 15, 2010 at 10:03 pm

This is a great article. Online marketing is not as simple as most people assume it is. People who consider doing this kind of marketing should read this article and any others they can find. The more knowledge you have on a given topic the better your chances of success.

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bocing March 4, 2010 at 6:35 pm

i still don’t understand about niche.. i have a traveling guides sites but when i search on google i still can’t find my doamin

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Tom Lindstrom March 5, 2010 at 6:44 am

Hey bocing, you need to build links back to your site so it will rank in the search engines.Start writing articles about traveling and submit them to ezinearticles.com and other article sites, put a link to your site in the resource box.You can also comment on other travel blogs and get links back to your own blog.Check out my post about how to get all the back links you need.

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five finger shoes February 18, 2011 at 9:45 am

I agree that you do not need to be an expert about the niche that you are getting started with, part of blogging about your niche is learning more about it for yourself. A targeted niche drives targeted traffic.

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Defensive Driving Course February 18, 2011 at 1:32 pm

Do agree with your post. I have recently started writing blogs for my niche, i think yes, being an affiliate does not make you learn more than being yourself with the niche where in you can learn by yourself when you handled the things. I have bookmarked your blog and i have recently come to know about your blog, now i can keep visiting and can enhance my knowledge on the marketing concepts as such discussed in this post.

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Tim July 14, 2011 at 2:34 am

Yeah, there is a bit of a myth that we should all be writing about what we are passionate about. I think Ken from Site Build It is a little bit to blame for this. Granted, it will make it easier to commit to posting/updating regularly, but obviously not everything is monetizable, and some niches are clearly more difficult to rank in than others.

Also, like Tom says, what you absolutely should not do is, having found a niche that isn’t working for you, stick with it and waste months of your life, trying to force something out of it that probably will never be there.

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