About Commenting On Blogs
June 5, 2008 by Tom Lindstrom · 5 Comments
Commenting on blogs can be one of your most valuable marketing strategies.It is a way of getting more targeted traffic to your own blog and more subscribers to your email list and RSS feed.This strategy will only work if you leave relevant and constructive comments that adds to the discussion.
You have your reputation on the line as a business owner, spamming with comments will hurt your reputation.Comments can either build your reputation or hurt it.This is something to think about when posting comments on blogs.
By posting relevant comments you will also grow the number of links pointing back to your own site.Instead of always linking to your main page, a link to a specific post that is relevant to the discussion is a good thing. It adds value to the discussion and the search engines will crawl much deeper on your own site as well.
If the blogger allows using pen names or aliases instead of your real name when commenting, try using a keyword rich pen name.If you are not the first commenter on the blog, take a look if others use their real names or pen names.
I recommend adding commenting on blogs to your daily marketing strategy.A few good comments on different blogs per day will add up quickly.To make things easier, there is a free software that you can use to find blogs that are in the same niche as yours.The software is called Comment Kahuna.
Another way of finding relevant blogs to comment on is to join one of the bigger blogging communities such as MyBlogLog or Blogcatalog.After joining, browse around to find blogs that are related to yours and leave a comment if you can contribute to the discussion.
Personally, I manually approve all comments.This is a way to control what is said on the blog and also block spamming.Those who take the time to leave a relevant comment on my posts will receive a link back to their sites.So, comments like “hello” or “great post” will not make it through.
Update: December 31, 2008
If you are looking to get backlinks from blog commenting, I highly recommend you visit Peter Lee´s blog.He has fantastic information about link management and inside information about how to build valuable incoming links from blog commenting.
Visit: Peter Lee – Work At Home Business Blog
-What do you think about commenting on blogs?
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I agree. I think commenting is an excellent marketing strategy. Encouraging comments and conversation and building a community on your own blog is equally important.
I love comments, but I have to say I’m not too keen on keyword rich business or product names on my site. Your advice to see what is the norm for each specific blog is a good approach.
Hi Yvonne, I´m not too picky.People can post with a real name or pen name as long the comment is relevant.You have to draw the line somewhere.
Might as well spend the extra 60 seconds and write a worth while comment that will last forever.
Hi, I’m Isaac Yassar and I help people reach success in self development, business, and blogging for free. Well, Tom, I simply agree with your post, but I want to add a little thing if you don’t mind: in commenting, you need “STYLE”. You need to be unique and distinctive but still relevant and intelligent. I’m sure you notice that my commenting pattern are a bit “different” than everyone else, it’s possible for you to approve or reject this. But it’s impossible for you not to admit that I got my own “style” that enables me to stand out of the crowd. Either considered positive, or negative. What do you think?
Hi Isaac, thanks for commenting.Style is really important in commenting, it adds a personal touch to it which is important.By writing useful comments in your own unique way, people are interested to learn more about what you have to say and click through to your site.