Building Interest With Your Autoresponder Messages

November 23, 2008 by Tom Lindstrom

Building interest with your autoresponder messages so you can sell your products and services must be done carefully, with this I mean you must be careful of how you approach the potential customer with your offer.The fact is that people do not like to be sold to directly,they want to discover a good deal them selves.Marketers have known that building an interest with auto responder messages is a long process, because prospects needs to hear a message about seven times before they make a purchase.

How to build an interest with auto responders? It’s really quite simple,and in fact, the autoresponders make getting the message to your potential customers those seven times possible.On the Internet, without the use of auto responders, you probably could not achieve that.Too often,marketers make the mistake of slamming the potential customer with a hard sales pitch with the first auto responder message – this will just not work, people sign up to receive good information and not advertising.

Interest is built slowly with time.Start with an informative message that educates the reader in
a topic that is closely related to the product or service you are selling, include at the bottom of the auto responder message a link to the sales page of your product or service.The first message is meant to be just an introduction.

The next step is to build up from the introduction by moving into how your service/product can solve a problem and now presenting the benefits as well.Give the reader more actual information with every message you send, this must be free information on the topic. This will keep your prospects interested in what you have to say.Leave the final message (message number 7) to be the sales pitch that makes the sale for you.

Marketing with auto responder is an art and it will take some time to get it exactly right.You can learn this by signing up for well-known marketers auto responder lists and see what they are doing, how they write their autoresponder messages,what products they are marketing,how often they send out a new message and so on.

Save the messages you receive, and use them in your own marketing.However, do not copy their messages
directly.Only use them as a model for your own messages.

Remember to:

1. Not start with a hard sale.
2. Build your prospects interest over time.
3. Leave the last message to close the sale.