Are Alexa Rankings Reliable?
September 10, 2008 by Tom Lindstrom
Alexa.com is a web information company that measures traffic rankings for websites. Many online home business owners measure their ranking with Alexa, but some people say that Alexa rankings are not reliable and accurate,and should only be seen as a guideline of how well your website is performing, estimating the real traffic and overall ranking on the internet.
True or False: (Leave a comment to this blog post):
“If you have the Alexa Toolbar installed, you will get better rankings”
“If your Alexa ranking is under 100.000, the more accurate it measures your
traffic and rankings”
More about Alexa on the internet:
Alexa Ranking Crashes for Top Blogs!
They believe that the new rankings should better reflect the interests and surfing habits of the broader population of Web users, and hence be more reliable as a popularity indicator. You can show off your Alexa rank on custom Alexa …
It used to be, if you were marketing products in the internet marketing, SEO, web development and other tech based fields, Alexa number were pretty reliable. After all, most of the people in this fields know about the Alexa toolbar and …
- Are your Alexa rankings accurate?
Tags: Internet Marketing, Alexa rankings, Alexa traffic rankings, measure traffic rankings
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I guess until we don’t have a reliable metrics in place we will have to somehow trust Alexa rankings. Atleast there is way through which we can measure the performance of various websites around the world.
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They aren’t that reliable. But that can be used to your advantage, if you like, since a lot of ad companies base prices for ads on the number. I can just tell you that I rank pretty high with Alexa now for two sites and neither of the numbers are right, unless a lot of people at the same Alexa level are lying about their page views. And thanks for the link.
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Hi Stephan, thanks for commenting.Some advertising companies seem to appreciate Alexa very high, I just don´t understand why.
Hi Tom,
I have always had my suspicions about Alexa, but if like me you haven’t been on the web for that long then who’s complaining.
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