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If you are less formal in your blog, people will like the colloquial style of writing. If you are less formal in emails, people will think you are a spamming MLM / viral scammer. Am I right?
Hi Isaac, with email marketing you need to catch the readers attention fast before they delete it.The title of the email is really important, it decides if the email gets even opened.The information you send must be good and useful, sending only sales pitches or spammy emails will not get you anywhere, because people are quick to unsubscribe.Your goal is to get them back to your site over and over again.
Very informative article for a newbie like me. Nice blog overall. Keep up the good work.