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To make sales online you need to have targeted traffic and a compelling sales letter that closes the deal.With all the junk sold on the internet it is getting harder and harder to get your voice heard, because people don´t know what and who to trust anymore.You have quality products and you want your customers to buy them.So, what motivates people to take action and buy?
First of all, many people are looking for ways to make more money.The internet is full of ways to make money, some are better than others.Money makes people successful.This is a good motivational trigger.
Saving money is also a good motivational trigger. Everything is so expensive nowadays so everyone is looking for ways to save money.This makes them feel more secure.
Working less and having more free time to enjoy the good things in life.Saving time makes people feel more relaxed.
Learning new skills is a good motivational trigger as well.Reports, ebooks and memberships to different resources sell at good prices because people want to learn new things all the time.
The word “free” has almost a magical effect on some people.Try to use that word in your sales copy.Offer something of real value for free when purchasing your product.
More about what motivates people on the internet:
How to Trigger a Successful Sale through the Power of …
refer to these subconscious devices as psychological “triggers”. A psychological trigger is the strongest motivational factor any salesperson or copywriter can use to evoke a sale. There are 30 triggers in all, some of which I will reveal …
Why Is It So Hard To Motivate People?
As I said in my earlier post about how to motivate people, everyone has a different set of things that motivate them. The key to motivation is you keying in to their wants and desires, not by cramming their personalities into the holes …
More than just words — What motivates people to take action?
If you understand this basic premise of motivational triggers, you are equipped to write copy that prompts the reader to take action from this emotional place. It´s a skill that first requires a mind-shift. Write from this perspective …
-What do you think? What motivates you? Leave a comment.
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internet marketing
Hi Tom
The word “you” is a great psychological trigger. I’m reading an interesting book at the moment - Hot Button Marketing.
Can you recommend any other books on the topic of psychological triggers in marketing?
Thanks
Hi Yvonne, there is one ebook that I have been looking into, haven´t purchased it yet.It´s called psychological triggers in marketing and it is written by Joe Sugarman.
Hi Tom
Thanks for passing that on. I’ll take a look.