Tips For Writing Ad Copy That Deliver Results

June 2, 2008 by Tom Lindstrom

When you have great ad copy, you will sell your product or service for a higher price and get more responses as well to your offer.Here are a few tips for writing ad copy that deliver results.

1.Learn from your competition. Get ad copy ideas by collecting sales letters and email ads
from your competition. Study the sales letters carefully, and see how you can improve your ad copy to make it more compelling.

2.How is your product different from your competitions product? Include all the differences in your ad copy that is better than the competitions product.

3.What is the main target of your ad? Is it to make sales or generate leads for your business?

4.Write down ALL the benefits of your product or service, and put the most important benefit into the headline or the first sentence.

5.The more benefits you have in your ad, the better. Include exact numbers and percentages.

6.Include a picture that shows results of using your product.

7.What is your target audience? What reasons would attract them to purchase your product? Include the reasons in your ad copy.

Here is a great article I found about writing ad copy that deliver results:

Writing Compelling Ad Copy

The last good take-away was the notion that your ad is a window into your site. When writing ad copy, make sure you capture the essence of the landing page. This is sometimes hard to do when you only have 25 characters for a title and …

What ad copy strategies do you use? Leave a comment!

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