The Real Cost Of A Free Home Business

By Tom | Mar 21, 2008

If you have been browsing around on the internet you have most likely seen the promotions about starting a home business absolutely free.Just register, click the sign up for free button, and you are ready to make money within 5 minutes.

Although some of these promotions are becoming more realistic, knowing that precious few will start making money in ten minutes. Now, they claim you can start making money by the end of the day. In most respects, they are not lies, the free home business can be put in your name almost immediately, but how soon you start making money will depend on many factors, and in most cases the answer is just short of never.

It´s time to determine the real costs of a free home business.We need to be realistic.No one is just going to hand over a successful business for free to a total stranger.It just will not happen.That being said, the offers for a free online home-based business are real and in some cases offer the very real possibility that you can make some money.

However, as in all things, you get what you pay for and when you are given something free of charge, you can’t really complain about how well it works. Before accepting a free business proposal, consider what it will take to bring customers to your specific site.

Every internet home business, and other businesses as well, need customers in order to make money, and to make money you need traffic that is targeted.This means getting people to your website that are interested in what you have to offer.There are a number of ways to entice traffic to your website, but once they are there, the site is going to have to convince them to spend their money. So, How do you get traffic to your site? You have to pay for it, of course.

Email marketing will cost money for a list of current prospects and buying qualified leads is not going to be cheap. While some offer deep discounts on leads, the quality of the leads may be questionable. The return on your investment may be so low to make them worthless and with lead marketing, it is all a numbers game. The more emails you send out the better chance you have of making a sale. However, more leads will cost you more money.

Writing articles and using Web2.0 techniques to drive targeted traffic to your site is very effective and best of all free, I personally recommend this.I recently wrote an article where I reveal 11 ways to promote your home business.These are techniques I use personally.If you search for “The Home Business Archive” on Google or any other search engine, you can see how I´m doing.

You can work with search engine marketing to make your individual site attractive to search engines, so when a person enters certain criteria into a search engine your site rises to the top of the results list. To have a website optimized for search engines and a top spot on the results pages is not cheap and unless you are an expert in search engine optimization, will not be cheap.

Finally, you can advertise your website by paying for ads on the internet or in newspapers and in the broadcast media. Essentially, making money on the internet is possible, but a lot will depend on how much you can afford and are willing to pay to market and advertise in order to make money with your free home business.Some people are using only free marketing methods which work very well, but it will take a long time to see results.

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3 Comments so far
  1. Luke March 21, 2008 12:10 pm

    The best free resource for your home business is called Elbow Grease… Example: post on your blog daily and comment to 5 new blogs daily, and see where it gets you.

    The fact is, you have a home business the moment you start thinking about selling something. It’s not that hard to have one. But the problem is, you have to actually sell it to make a profit.

    It’s easier to buy than to sell in this world. That’s why most people have a job working for a corporation. A job is selling something too of course; your services. But it’s one big repeat customer, who usually gets some hefty discounts compared to what your time is worth…

  2. Jerry - ItsAboutCash Teaches Marketing March 22, 2008 3:24 pm

    You’ve done a good job of showing there is no such thing as a free business.

    There is ALWAYS an investment of time, money or both required before success can be achieved.

    Knowing who your target audience is BEFORE you take on a business makes marketing much easier.

  3. […] lot of home business owners expenses are from marketing costs and some of these expenses can be cut down by doing more of the work […]

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