The appearance of your ad copy can increase your sales or decrease them.The text size, color, font and style can easily affect the buying decision of your reader and how long he/she actually stays on your sales page.Here are 10 ways your ad copy impacts your visitors.
1.Make it as easy as possible for your visitors to read the ad copy.There is a reason why paper is white and pens have black or blue ink in them, it is easy to read. Avoid using light yellow text on a white back ground or similar.It may look good but it is very difficult to read.
2.Try to create a mood for the visitor.Red is the color for excitement, yellow is for being alert and green is for creating greed.
3.Use headlines to grab attention.You have probably seen headlines with big red letters, they grab attention and pulls the visitor to read the rest of the ad copy.
4.Emphasize phrases and keywords that are important to your visitors by highlighting them.Keywords like free, new and instant download are often highlighted with a yellow back ground color.You can also highlight the keywords by using different fonts, bold and underlining.
5.Headlines and subheadings are in larger text, when the rest of the ad copy is in smaller text.
6.NEVER USE ALL CAPS IN YOUR AD COPY! This looks unprofessional and is very hard to read.
7.Use a text font that relates to the product or service you are selling.Fonts like verdana and arial are often used in ad copy.Another reason why these fonts are used is because all web browsers can read them.If you use a special font it may be that some browsers are unable to read them and you would lose out on a possible sale.Again, keep it simple!
8.Use a lot of space in your ad copy.Use bullets to show the key benefits of the product or service you are selling.
9.Check your spelling and grammar before uploading your site.It is also a good idea to let someone else read it,you may get some useful pointers and ideas for improvement.
10.Create urgency! If you tell your readers they can come back in one years time to buy your product, how many would return? You must use some kind of urgency to create a feeling that they need to get your product immediately before it is gone forever.
These were 10 ways your ad copy impacts your visitors.Now you have a better idea of how to write better ad copy that converts better and earns you more money.
How do you write ad copy? Leave a comment!
{ 31 comments… read them below or add one }
Sometimes the ugliest copy wins. Also use bullets and make sure all of your headings cover your main selling points as many people only read the headlines.
Finally don’t put the price right at the bottom as some people scroll straight there without reading the copy
Hi Joe! Thanks for stopping by.I agree, sometimes really ugly copy works.You should say what the product costs, but what would be the best place for it in the ad copy?
I’ve also found the choice of words to be very important in ad copy as well… Certain use of words draw excitement and holds the readers attention, such as Discover,Amazing,Secrets,And Free. Also if your writing a sales letter good choice of words can be very powerful as well. Instead of using simple terms and lingo like “Free Internet Marketing Report” It Could Be “Free And Exclusive Ninja Mastery Report”!!! lol Just an example. Great Blog I’ve Gain A Ton A Value From Your Posts. God Bless!
Ralpheal Jackson
.-= Ralpheal Jackson´s last blog ..Make All The Money By Believing You Can!!! =-.
I think article titles such as “Top 5″ “Top 10″ are extremely good at grabbing people attention and getting them to click through to your copy as it can be skim read and is appealing to people who haven’t got a lot of time or a looking for specific advice.
In addition, they are pretty easy to write which is good for the time poor…!
benefits benefits people, hook right into the pain and just start ploughing into why your offer is the best and beats out the others, if your product doesn’t do that or have an angle that makes it the best then you need a new product.
Ha, ha! It’s better late than never! I’ve just noticed you linked to my post about writing good ad copy. Thank you.
The marketing tips you provided are very helpful. Thank you.
It’s important to check your spelling and grammar before you upload your web page. When writing an ad copy you’re allowed to break some of those grammar rules to get your point across.
Don’t use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers’ eyes to the point they just decide to leave your site
You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.
You want to make it easy for your visitors to read your text. You don’t want to use a light colored text like yellow on a white background and you don’t want to use dark blue text on a black back- ground.
Another way to post your banner ads to attract more visitors to your site is by joining a banner exchange program. Everyone who is a member benefits from everyone. Those who run these ads will tell you that banner ads will attract visitors to your site more than any other type of advertising. This is a great way to get customers but should not be your only avenue.
Facebook allows you to be incredibly specific about whom you target with ads. By carefully segmenting your potential customers, you can create ads that are relevant to them and that they are more likely to click on.
Simplicity is still the best, thank you so much for sharing these guidelines and by reading it I know this is real. This really is real. Great article keep it up and I hope you will make more articles like this.
A survey of visitors that includes a section on how much they spent on their trip is the standard way to determine visitor spending. The survey can be done as an intercept survey during their visit or online as a follow-up survey after they have returned home. When asking a survey respondent how much money they spent, clear wording of the question is critical to collecting accurate information.
I have read almost every blog and article on how to attract visitors to your website. They almost have the same discussion and tips to share. But in your blog what has impressed me the most is the last tip which is about creating urgency by indirectly asking your visitors to buy your product till the limited offer period. Checking the spelling and grammar of your content before uploading it helps us to create good image and impression in the eyes of your customer as well as the visitors.
I think even highlighting the important catchy words and sentences in your web page is also important. It will help the visitors to have a quick glance at what you want to offer and what is it that you want to convey through your message in your webpage. Making the website colorful, attractive and lively is also important. But first you need to understand the kind of market you are serving and then accordingly design your web page. Make sure that your content is not just a fake but is informative and true.
Amongst the 10 ways that are mentioned above, the ones which I really found unique are using good and eye catchy headlines to grab attention and the creating urgency by describing that ‘the offer is valid only till the stock lasts’ or ‘the offer is valid only for the next 10 days’. This will really make the customer think over it whether to buy it till the offer period or miss the offer. With an intention of not missing the offer at least 6 out of 10 customers will surely buy my product. Amazing tips! Thanks buddy!
The most powerful way to attract visitors or to get more and more traffic on your website is to create an urge for your product. I wonder why this tip did not click my mind. An urgency will definitely state that the offer and the stock are for a limited period only and the customers will later regret if they do not buy the product now. This is seriously an amazing idea if you want to sell your product quickly. The headlines and titles should be highlighted in such a way that it looks elite and at the same time is eye-catchy.
A website should be colorful and attractive if you are really keen on dragging a lot of traffic to your website. Some times what matters the most is the appearance of your website. If your website is not at all attractive with dull pages then there will be hardly any visitors to it as nobody will even feel like browsing through your website. And then even if you have very informative content over your website, even then the visitors may not want to read it.
Every small thing matters when you need to add more visitors to your website. It may happen that the font size, color, headline etc may not be in a good format so you actually need to be particular about every minute thing in your website. Punctuation and capitalization also matters. Having some contests and some good prizes over it will really help you to have more and more visitors to your site. So I say think before taking any decision for your website.
So many tips and comments to learn from! I am a newbie in the online marketing field and was researching about some tips that could help me out to sharpen my skills and I came across this blog which had so many things to offer at one platform. I think it’s a great platform for both the learners and the experienced people. The tips which I liked are the #3, #6, and the 10th one. Creating urgency will really make your customer to think twice before leaving the page.
Making a site that is convenient for the customers and visitors to browse through will really help you to increase traffic on your site. The more it is easy and attractive to read to the visitors the more they will refer the others to visit your site. So in short you will have a lot of customer retention to your website. Of course you need to be unique and creative because the visitors will only get attracted to your website only when you offer them something that they haven’t received from any other site. So get started!
Great Tips! See to it that your site does not look congested or very difficult to read. Include a lot of space in it so that your site looks neat and tidy. Clean site will be very interesting and easy to read to its visitors. But ensure that you add good content to read which will define your uniqueness and make you glitter with the simplicity of your website. Over decorating the site will make it look cheap. So make it look elite.
Yes, I think highlighting the headlines or the title of your ad will be a good idea. Also if your product is mainly targeting the teenagers or the youngsters then I think glittering your ad title or giving a flashy and shiny headline will also be good to some extent. It actually depends on how you want to show. The product is what the customers or the visitors would want to see. So ensure that your product looks elite and worth buying.
Cover or the first page of your site should have the power to influence visitors to move on to the next page and check the details. Describe your product in detail so that your product looks complete. Using All Caps on your website will make it look very untidy and distract the visitors away from the page. Having a clean, well occupied with relevant content and highlighted features will make your site look elite and like a brand. Applying contrasting colors to your site will let the customers read the content clearly.
Use colors which will give a very refreshing and lively feeling as soon as the visitor comes on your site. A contrast combination always works better. For instance, if you give a dark background to your site then ensure that you do not insert a shiny color as the content will not be visible to the visitors. Apply a color like something in white or some light colors which will give a very elite look and will help in attracting more traffic to your website.
Make your website lively by putting light colors which will give your site a shiny look. Do not confuse your visitors by writing about the uncertainties in terms of your products guarantee, features, and compatibility. Be specific and clear about whatever you want to offer. Offer something free with it so as to create a pine for your product in the visitors mind.
Concentrate on the keywords and key phrases that your visitors would want to see on your website. You need to be unique in order to impress your visitors. Show them the ex factor that your website and your product’s possess but be elite in terms of appearance on the website You need to be professional, you cannot just be normal because then the visitors will not be attracted and you will not be able to get more traffic.
Some of the sites which I have come across are doing really good just because they have good content and at the same time they keep updating their content on regular intervals. Also they do a lot of advertisements in order to make their website publicly known. They ensure that they use keywords that are effective and user friendly.
Show them the last factor to your site and your product is in possession, but be the elite in terms of appearance on the site, you must be a professional, you can not just be normal, because visitors will be not attracted, and you will not be able to get more traffic.