Guest post by Nancy Evans
Pinterest is a social networking site that has taken off faster than any other of its kind, reaching the staggering amount of 10 million users faster than any other site. There are several reasons for this. For one thing, Pinterest works for individuals as well as for businesses. Another reason is that it is so easy to integrate Pinterest with all the other networking a person is already doing.
And of course, the biggest reasons of all, Pinterest is entirely visual, and that is what creates the incredible impact on the visitor to your Pinterest page. It also means, of course, you must choose your pictures with care.
For a business, Pinterest is so valuable in that prospective customers can become acquainted with your brand in a non-agressive, almost casual manner.
Let’s look at one possible scenario. You have a website that is integrated with Facebook. On Facebook, you have of course your profile, as well as a timeline, which is what used to be called a fan page, only better. Indeed, the time line page is also a perfect medium to promote your business, and it can directly send customers to your Pinterest page, which is very cool because it does not look like a sales pitch at all.
The reverse situation works as well. Pinning is public, and everybody gets to see everybody else’s pins and repins. You can pin an enticing picture hosted on your blog on Pinterest, and have people click right through to your blog. You can even pin YouTube videos from your own vlog to create something similar to direct response television advertising. It’s easy as pie!
By now you may have noticed that integration is a key element here. All these different platforms, your blog or website, your Facebook page, your Twitter even, your mobile, and your Pinterest, they all bounce off each other. This is what a direct response marketing agency can do for its customers: to keep them focused on their business, while the agency calibrates the messages out to the public and feeds it a constant stream of tantalizing information hopefully culminating in sales.
Pinterest users are 80 percent female, and between the ages of 18 and 44, so for a blogger serving this particular demographic Pinterest can serve up an enormous amount of traffic. If your blog promotes affiliate products, they can also be pinned, and you can send your readers straight to your Pinterest board. All in all, the visual nature of Pinterest is a marketer’s dream.
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